REINVENTING AN OLD FORMULA FOR SUCCESS WITH A NEW DIGITAL TWIST MELVIN JONES WAS A VISIONARY LEADER WHO CHANGED THE WORLD, BUT EVEN OUR FOUNDER COULD NOT HAVE ENVISIONED HOW TECHNOLOGY WOULD FUNDAMENTALLY CHANGE THE WORLD TODAY. So how do we ensure that the Lions tradition--that of community, service, connectedness, local impact and relationship-building--doesn't get lost in this transformational shift to a globally connected world? The answer lies with our founder. In 1917, Melvin Jones laid the foundation for the world’s largest service organization by uttering these words to a group of men’s clubs from around Chicago: “What if these men,” Jones asked, “who are successful because of their drive, intelligence and ambition, were to put their talents to work improving their communities? You can’t get very far until you start doing something for somebody else.” Melvin Jones knew a lot about service. But he also knew something about people. He built strong relationships. He leveraged key community influencers to engage and recruit Lions around the globe. Most importantly, he used his understanding of people—what they need and want—to connect people around the world with similar ideals, empowering the global service movement we enjoy today. And connecting people today is easier than ever. There are 4.8 billion mobile devices and scores of digital communications channels that reach even the most remote areas of the planet. Every sixty seconds there are more than 2.4 million Google searches, 700,000 Facebook logins and 2. 78 million YouTube video views. EVERY SIXTY SECONDS THERE ARE MORE THAN 2. 4 MILLION GOOGLE SEARCHES, 700,000 FACEBOOK LOGINS AND 2. 78 MILLION YOUTUBE VIDEO VIEWS. TECHNOLOGY WILL DRIVE THE FUTURE OF SERVICE We have a tremendous opportunity to harness these digital technologies to inspire new generations of Lions and help our current members reach new heights. So how are we going to do it? We’re incorporating the traditions of Melvin Jones into LCI Forward—think of it as Melvin Jones 2.0. Here’s what you can expect: • Digital marketing platform – We’re building a best-in-class digital marketing platform that will help us understand the interests of our members and those who haven’t yet discovered Lions. It will play a key role in our advertising and PR strategies, extending our reach, amplifying our message and creating new ways to connect with people looking to serve. • Lions mobile app – We’re developing mobile apps and member applications to give Lions new ways to serve, connect and share their service on-the-go. Technology will empower the global service movement, expanding our impact by making service opportunities available to more people in more places around the world. • MyLCI 2.0 – MyLCI is being rebuilt to make it simpler and more valuable for Lions, and new features are already available. Club charter applications can now be processed through MyLCI, and a new Message Center enables communication among clubs and Lion leaders. In order to make MyLCI a destination, we’re making it accessible to Leos and Lions, not just officers. Look for increased access and tools in the future. • Digital LION Magazine – Every international edition of LION will have a digital magazine by January 2018. It gives readers a great mobile magazine experience, a new way to share service stories on social media at the press of a button and a great tool to show new members that Lions are innovative and poised for success in the digital age. If Melvin Jones were with us today, he’d say what he said in 1917, with a new twist on his words of inspiration: “What if these people,” Melvin asked, “who are successful because of their drive, intelligence and ambition, were to put their talents to work improving their communities no matter where they live and whenever they had time? You can’t get very far until you start doing something for somebody else. Let’s connect online and start now.” And that’s exactly what we’re asking today to inspire the next generation of Lions.
Published by International Association of Lions Clubs . View All Articles.
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