LCIF: Lions at Their Best “Knowing is not enough; we must apply. Willing is not enough; we must do,” said the great German writer Goethe. Lions are people of action. We know we must do the service that no one else can or will do. Our service reaches its greatest heights through Lions Clubs International Foundation. On a massive scale, around the world and in or near your community, LCIF gives sight to the blind, helps victims of disaster get back on their feet, teaches youths invaluable life skills and does a multitude of other forms of service that transforms lives and communities. I am immensely proud not only to be a Lion and of my club but take great satisfaction in the astounding achievements of LCIF. When Lions pool their resources and help each other help others, as they do through LCIF, we can and do provide services that governments and other civic groups are unable to. In this issue we present a summary of the LCIF annual report. (The complete report is online at www.lionsclubs.org). Read it and be proud. But also continue to support LCIF through Melvin Jones Fellowships and Contributing Memberships. Both Margit and I are longtime Melvin Jones Fellows, and though gracious Lions on our visits are eager to present us with gifts, we ask them instead to contribute to LCIF. Yes, your service to your community demands your time and attention. But the world community also needs your generosity. LCIF epitomizes Move to Grow, especially in its recent rebranding, which you will read more about in an upcoming issue. Suffice to say LCIF has rolled out a fresh and exciting new look in its publications, pledge cards, videos and other materials to capture its dynamic identity. Since its founding Lions have had reason to be proud of LCIF. The rebranding will add to that pride and enhance the connection Lions have with LCIF. So, Lions, remember that LCIF is our way as Lions to achieve good on a vast stage and to channel our collective desire to serve into efficient and effective programs that bring health, opportunity and self-fulfillment to millions. Help LCIF help Lions help others! Move to Grow by moving your heart closer to LCIF and the Lions it supports.
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