Join the e-club Take advantage of LCI’s free eclubhouse resource and create a club website today. The easy, fill-in-the-blank template allows Lions to create an eyecatching home page, event calendar, photo gallery and other customizable pages to share your club’s work with the world. Use member-only features including a directory, message boards, newsletter template and more. Visit e-clubhouse.org and submit an application to get started. Digital LION Featured Club The Sag Harbor Lions in New York have taken the e-clubhouse resource and run with it. Visitors can easily buy tickets for events, learn about the club’s signature projects, make a donation and access many links to learn more about the club. Find out more at lionmagazine.org. A Club Reimagines its Website Last year, the Denver Lions were ready to start from scratch with their website, and they wanted to do it right. “We found that people, especially younger generations, would usually visit our website before coming to a meeting. Our website was dated, didn’t have the functionality our members needed and wasn’t attractive for prospective members,” explains First Vice President Fletcher Brown. Brown, part of a six-member team who led the redesign effort, shares some wisdom gained from the experience. Taking Time to Plan Although the team initially wanted to leap into designing the site, they agreed on the importance of planning. “We had much discussion about the target audiences and priorities. The audiences drive the content and how a site looks. A site primarily for current members will look very different than one for recruiting.” Creating the Framework The Lions determined three main focus areas: recruiting new members, engaging current members and providing community resource and program information. “The site includes images and information to create interest for potential members and tools for members such as a calendar, directory and online dues payment. It’s informational but also has usable functions.” Realizing the Vision The team chose a website platform that would best fit the club’s needs. “We picked Club Runner [site.clubrunner.ca] for its functionality and integration of features like the newsletter, directory and calendar. We hired someone to work with us on the site map and train us on how to make updates. As the design unfolded, the team repeatedly referred back to our goals and priorities to stay on track.” Visit the Denver Lions’ website at denverlions.org Fletcher Brown’s Top Website Design Tips Choose a platform that meets your club’s needs and is easy to update. For many clubs, this might be LCI’s e-clubhouse. When developing content, think about what would excite someone to join your club. Use a large typeface and plenty of photos—don’t overload the site with text. Think about how the site will appear on a smartphone or tablet. Don’t let the site get old. Keep it up-to-date and add fresh photos. Connect with Us Online: lionsclubs.org/web Email us at email@example.com to submit a comment or make a story suggestion for our editors.
Published by International Association of Lions Clubs . View All Articles.
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