Plug In to the Convention With the 99th international convention in Fukuoka, Japan, right around the corner, stay on top of the latest news, event schedule updates, plenary sessions and local tours at lcicon.org. Also find the convention blog and links to connect with the convention on Facebook, Twitter and YouTube. Digital LION Featured Club The Beaverton Lions in Ontario, Canada, have a Facebook post for every season. Throughout the year the club promotes its events such as the spring “Shoot for Hoot” hockey tournament, summertime Duck Race, fall Elimination Draw and Dance and the popular Winter Carnival. Find out more at lionmagazine.org. District 325 B1 Lions in Nepal distribute blankets and warm clothes to victims of the earthquake. Fundraising with Facebook When a devastating earthquake tore through Nepal last spring, Paducah Lion Yashaswee Malla wanted to help. Living in Kentucky, 25-year-old Malla and her parents felt a world away from half of her family who live in Kathmandu. “It seemed like an impossible task to help,” Malla says. But the task became quite possible—she spearheaded her club’s fundraising campaign, largely conducted online, that swiftly raised $34,000 for LCIF’s relief efforts. Enlisting Social Media: Malla created a Facebook page to serve as the fundraising hub. “I created an image that I used as the cover photo as well as my profile picture (right). Almost everyone is on Facebook, so it was easy for the message to reach a lot of people quickly.” Acting Quickly: Malla knew that immediacy was key in the call to action, and that social media was the route to take. “I think it helps that we were able to raise money while the disaster was still fresh in people’s minds and there was news coverage.” Keeping People Engaged: To build a sense of urgency and connection, Malla kept her 390 followers informed. “I would post the current headline stories and conditions, along with video footage and images of the damage. I would also post uplifting stories of hope and survival recounted from local people and images of rebuilding efforts.” Gaining Publicity and Momentum: Fundraising took off even more when Malla shared the project with the media. “I was fortunate to have a story run on the local news and a feature story in the local newspaper. This helped us reach a larger number of people quickly and at little to no cost.” Collecting Checks for LCIF: “I researched websites like GoFundMe, but they charge a fee. I wanted 100 percent of the donations to go toward disaster relief. I also wanted to ensure the funds were handled well.” Malla received the international president’s Lion Recognition Medal in February for her fundraising work. She will soon see some of the results of her work when she travels to Nepal and meets with Lions clubs in Kathmandu this summer. Email us at email@example.com to submit a comment or make a story suggestion for our editors.
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