Digitize Your Service Browse through your Facebook newsfeed, Twitter feed or favorite blog and you’ll notice one of the biggest emerging trends: video is on the rise. Experts predict that by the time of the LCI centennial in 2017, three quarters of all Internet traffic will revolve around video. That means it’s time to get your cameras rolling and add video to your feeds and websites to build interest for events, create emotional connections, attract new members—and maybe even go viral. Consider these tips from Media Cause (mediacause.org) before hitting the record button. Keep videos short. Messages that are too long or complex are often overlooked. Keep videos brief and to the point—under two minutes is ideal. To get and keep viewers’ attention, include bright colors, interesting graphics and catchy music. Use video only when it makes sense. Video is best used for storytelling, interviews and demonstrations. Videos can also help add a personal touch to an otherwise conventional message— hearing someone speak about their experience makes it significantly more memorable. Use video across platforms. One of the major benefits of video is that it’s so multipurpose. Facebook, Instagram and Tumblr all have fully integrated video uploading options, and YouTube videos can be embedded on virtually any website. Go behind the scenes. Video is a great way to give your followers a behind-the-scenes look at your club. When a video helps a viewer feel like an “insider,” they might be more likely to like, share and promote it. Winning Website Does your club’s website stand out in the crowd? Enter it in the Lions Clubs International Contest for a chance to showcase your club’s hard work and creativity and receive some recognition. The contest is open to all clubs, districts and multiple districts. Entries are judged on the quality of content and design, and must be received at International Headquarters by May 1. Find the entry form at lionsclubs.org. Digital LION Featured Club By incorporating interactive drop-down menus, the Eagan Lions in Minnesota have a website that is both organized and interactive. Find out more at lionmagazine.org. Find it at lionsclubs.org Add an LCI video to your next club meeting agenda. Download LQ (Lions Quarterly) videos to inspire, video presentations to educate and PSAs to raise awareness. Search for “videos.” Digital LION Check out these short and simple videos at lionmagazine.org that these clubs—all previous Digital LION Featured Clubs— posted to their Facebook pages: • The Frankfort Lions in Illinois provide a glimpse of their Thanksgiving food collection project. • The Chester Lions in New Jersey promote their Oktoberfest event with a traditional German dance. • The Rockton Lions in Illinois give an inside look at a new member induction. Connect with Us Online: lionsclubs.org/web Email us at firstname.lastname@example.org to submit a comment or make a story suggestion for our editors.
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