EBERHARD J. WIRFS 0000-00-00 00:00:00
I know from running a business that employees understand there are ups and downs to any workplace but they appreciate knowing what’s going on and contribute better to the company when communication is good. Likewise, I know from many years of marriage that good communication is essential to a good marriage. (Note to Margit: Yes, I have not forgotten what we discussed last Friday morning!) And from my long tenure as a Lion and especially as a Lion leader I understand how vital communication is to success in our projects and to a harmonious club. Communication enables Lions to rally club members around a project, to bond members with one another and to Lions, and to raise our visibility in the community and thereby increase membership. Any Lion can be a communication specialist; you don’t need a background in public relations or don’t need to serve as the club’s public relations chairperson. Provide material to your club bulletin and be sure to read your bulletin. Read the LION and then give it to a neighbor, friend or leave it at the doctor’s office or library. Browse the Web site of Lions Clubs International to stay current on the wider world of Lions. Put notices about your club activities in your church bulletin, boast to your alumni publication of your Lions connection and mention Lions when making small talk across the fence with neighbors or when leaning across the aisle on the train to work. During the last two weeks of January I am asking clubs to adopt a Lions in Sight initiative. Continue to save sight during the course of the year but for these two weeks make sure Lions are in sight of the public. It’s easy to do. Display your peace poster entries, plan a Lions Crew at Work or Green Team project, arrange a cultural event such as a dance, music program or international food fair, organize a vision screening to promote Glaucoma Awareness Month or sponsor an eyeglass or hearing aid collection. Be seen and heard. Clubs need not use a cookie-cutter approach: different cultures or even varied educational backgrounds necessitate diverse styles of communication. But please let your voice be heard and your Lion vest, pin or banner be seen. Our roar should precede us so people will follow us.
Published by International Association of Lions Clubs . View All Articles.