The Latest from Social Media and the Web Featured Digital Club The Bedford Hills Lions in New York are branching out beyond the basics. In addition to managing a website, Facebook page and Twitter account, they have a Tumblr blog and YouTube page. Find out more at lionmagazine.org. Get More Social with Less Stress More than ever, Lions are getting social. According to Mike Allton, a social media consultant and blog coach in St. Louis, Missouri, “Every club should have at least a Facebook page, Twitter profile and a Google+ page so you stand the greatest chance to be found, attract new members and demonstrate relevance.” Streamline your Tweets and posts with Hootsuite (hootsuite.com), a free tool that helps you keep up with all of your networks in once place. Use a personalized dashboard to post to multiple sites at the same time, easily respond to comments and view analytics. “Hootsuite is a terrific tool for managing and monitoring social media, and it makes communicating via social media much more efficient,” says Allton, author of “The Unofficial Book On HootSuite: The #1 Tool for Social Media Management.” Allton offers these tips for getting started with Hootsuite: Download the Hootsuite App and use it for monitoring on the go. Use the AutoSchedule option to schedule status updates at opportune times. Schedule news and reminders about upcoming events in the days leading up to each one. Review reports to measure how effective your posts are so you can focus on the posts that resonate. Grab an Image, Catch More Eyes There’s no doubt about it: images help you get noticed on the web. Never run short on visuals for your website, social media pages or marketing materials again, with more than 200 LCI branding and promotional images available on Pinterest. Go to pinterest.com/lions clubs/marketing-promotional-images to take a look, and then take some images with you. Facebook Feedback The September LION featured a number of Lions’ fundraisers that have been around for 60+ years (”Too Good to Ever End,” page 28). We knew there were many more, so we asked Lions to post their longtime projects on our Facebook page (facebook.com/lcilionmagazine). Frances I. Horn-Smith, Benton Lions Club, Pennsylvania For over 30 years our club has hosted a free "over-80 dinner” every spring. At our last dinner we served over 90 people over the age of 80. It's a lot of hard teamwork but well worth every minute. Grand Junction Lions Club, Colorado We will be putting on the 87th annual Carnival in February. We are giving away $125,000 in grants from last year's carnival and raffle fundraiser. This event has helped fund many projects, from the Two Rivers Convention Center to our Riverfront Trail. Linda Faye Oberhoff, Washington County Ladies Lions Club, Texas We’ve had a blanket program since the club was chartered. Small quilts are donated to the law enforcement to present to children who are removed from unsafe conditions and put in protective service. Watch for the next question for Lions on Nov. 3.
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