The Latest from Social Media and the Web Recipe for Social Media Success According to Sree Sreenivasan, chief digital officer at the Metropolitan Museum of Art, technology journalist and social media authority (sree.net), there’s no big secret to social media success. Creating impactful posts that your club’s audience will notice, remember and act upon just requires at least one—even better, more than one—of a baker’s dozen of characteristics. Before you update that status, Tweet or otherwise post for the world to see, make sure it’s: • helpful • useful • informative • relevant • practical • actionable • timely • generous • credible • brief • entertaining • fun • occasionally funny Ready, Set, Blog Is it time for your club to get on the website bandwagon? Or does your site need a facelift but you’re not sure where to start? Consider starting a club blog! Maintaining a blog is an easy way to have an online presence while keeping Lions and community members in the loop. Even the least tech-savvy person can be a blogger, especially when using one of the top free blogging platforms out there. Blogger.com Use a customizable template and have your blog up and running in just a few minutes. Add multiple editors so a team of Lions can update the blog. Tumblr.com A pioneer in “mico-blogging,” Tumblr is a cross between blogging and a Twitter feed. Tumblr offers an informal, streamlined approach for those who want to make short but frequent posts. WordPress.org The most popular blogging platform, WordPress offers thousands of themes and plugins created by community volunteers to customize your blog in endless ways. Next Best Thing to Being There Did you miss the convention live stream? You can still catch the action with videos of plenary speeches, election results, the Leo Luau, parade marching bands and more at youtube.com/lcicon. Featured Digital Club “We are local. We are global,” state the El Paso United Lions on their website home page. These Texas Lions are doing an admiral job of balancing club and LCI information throughout their site. Find out more at lionmagazine.org. Connect with Us Online: lionsclubs.org/web Email us at firstname.lastname@example.org to submit a comment or make a story suggestion for our editors.
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