Membership Can Rise This Fall For Lions, autumn is the season to “Just Ask.” October’s Membership Growth Month is a special time to share your excitement about serving with prospective new Lions. Get ready to rally with inspiration from Lions and resources from LCI. If You Build it, Lions Will Come Five years ago the Seal Beach Lions Club was an active group with a large membership of 100. Aiming to do even better, they set their sights on becoming one of the top three clubs in California and developed a five-year strategic plan. Longtime Lion Scott Newton shares highlights of the club’s growth to 288 members. • “Our plan was designed to wow the community with service. Increased membership would be a byproduct of the plan. We called it ‘if you build it, they will come’—and they did.” • “After doing an internal needs assessment and taking a hard look at what outdated traditions needed to change, we dramatically increased our community presence with hands-on service projects. We included Leos in nearly everything we did. We increased publicity and updated the Lions brand.” • “We saw results much earlier than expected. People heard about us, saw us serving or came to one of our happy hours or bimonthly orientations.” • “We became the number one club in California in three years. Now, our retention program is really a philosophy of Lionism—creating an environment with great meetings, a strong social element and many meaningful opportunities to serve.” Tea for Two, or Three—New Members The best Lions’ events often wear multiple hats, serving as fundraisers, awareness-builders and recruitment opportunities. The Venice Lions discovered how a targeted and personalized fundraising event could do just that. Fresh off the heels of a successful string of fashion shows, the Florida club wanted to keep their growing number of women supporters engaged. Ann Favreau proposed a high tea event; the first was so successful they have since held two more. “The main purpose was to have a fundraiser in a lovely atmosphere in which we could share the Lions’ message of service and highlight our projects. We told our guests the story of Helen Keller and how their support would allow us to serve,” says Favreau. The teas also turned out to be a perfect venue for recruiting, with three new members joining so far. The intimate setting enabled members to convey who the Lions are, while mingling over tea sandwiches and pastries. Wearing fancy hats—with a prize for the best one—didn’t hurt either. Just a Click Away: LCI Resources The “Just Ask! New Member Recruiting Guide” contains a wealth of ideas and tools to expand your club. Find a four-step process to recruit, create a growth plan, implement the plan and welcome new members. Get more out of the guide with the “Inviting New Members and Keeping Members Satisfied” tutorial presentation. Find them both at lionsclubs.org. Get Extra Credit Remember to report membership increases occurring in October through MyLCI to be eligible to receive Membership Growth Awards. Digital LION Lions have always found creative ways to build membership. • A Texas club makes its mark on the community and increases its membership by 100 in 18 months (December 1983/January 1984 LION).
Published by International Association of Lions Clubs . View All Articles.
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