The Latest from Social Media and the Web Heavyweight Match: Destructive Tree Bug vs. Crowdfunding By 2018, the Brookfield and La Grange Park area in Illinois is expected to lose at least 900 trees due to the emerald ash borer—a type of beetle that feeds on ash trees. But the Brookfield-La Grange Park Lions Club is taking action with a crowdfunding campaign. President Jason Vitell said the club aims to raise $45,000 to purchase 100 trees. Crowdfunding, an online tool for attracting donations from large numbers of people, was a logical choice, Vitell says. “People are communicating daily, not just on Facebook, but also on local ‘connect’ sites, regular email, Twitter, etc.,” he says. “Since we draw from two villages, word-of-mouth and friend-tofriend contact becomes exponentially important. This is where social media can do the heavy lifting for us.” The club has received support for the project from the villages of Brookfield and La Grange, and also is reaching out to schools, businesses, garden clubs, park districts, libraries and other sources. More information about this campaign is available at its IndieGoGo crowdfunding site, website or Facebook page. Featured Digital LION Club Visit the Tucson Breakfast Lion’s Club’s e-Clubhouse site to see a calendar of “Weekly Yawns” (meeting minutes). The website honors its members’ crackof-dawn commitment: every Wednesday at 7 a.m. the club meets to plan events such as its annual Drive “Fore” Sight Golf Classic (a fundraiser for youths with special needs). Club events are peppered on its Facebook page, along with odd items like a Mark Twain quote. You’ll find the Tucson Breakfast Lions Foundation (the club’s benevolent account) on LinkedIn, a good path to the business community. This is a breakfast club that thinks strategically while keeping its sense of humor. Find out more at lionmagazine.org. Dinner in the Dark … for Dogs When Lion Therese Wheaton was put in charge of raising funds for Leader Dogs for the Blind, she had an inspired idea. She planned a “Dinner in the Dark,” in which guests eat dinner blindfolded. Then she advertised the event on Facebook. The evening was a success: some 115 guests attended, raising more than $10,000 for the Michigan-based guide dog group. “We had a blast,” says Wheaton. Lions clubs in District 14 F in northwestern Pennsylvania took part. A coach at each table instructed diners on how to sit down, pass condiments, locate the right silverware and dine successfully. Eventually, the blindfolds came off, and guests discussed the challenges of limited vision. They also listened to several speakers including a blind man who received a guide dog that Wheaton had raised from puppyhood. She says everyone appreciated the message. “These dogs do so much,” she says. Wheaton’s Facebook posts advertised the event with photos of volunteers wearing sunglasses. This piqued interest beyond the Lions clubs. More than 60 percent of the guests were not Lions. “We got one to two dozen new members from the event,” she says. “And it keeps growing. It turned out fabulous.” Connect with Us Online: lionsclubs.org/web Email us at email@example.com to submit a comment or make a story suggestion for our editors.
Published by International Association of Lions Clubs . View All Articles.
This page can be found at http://digital.lionmagazine.org/article/%40Lion/2216866/265891/article.html.