Joe Preston 2014-12-09 13:32:58
One Way Every Lion Can Help Lions Time is really flying by. We are already at the middle point of the Lion year. I am very proud of all that you have done and are doing. The foundational focus of my theme is Strengthen the Pride through Service, and you have responded! You are reporting a record number of service activities. Thank you for embracing the “ASK 1” concept where every Lion has been challenged to ask at least one person to join our association. In most places we are chartering bigger and more clubs. We are trending well in membership growth, and by all indications we are doing a better job of identifying and developing leaders. We have also launched tools to help every club increase their effectiveness. But there is one major area of global concern: the number of dropped members. There is little use in recruiting new members if we let our existing members slip out the back door. In hindsight, I wish that I had put more emphasis on retention. Rather than living with regrets, I decided to do something about it. We have launched “Keep 1”—a simple concept to drive home the importance of keeping each and every one of our members actively involved. Very few Lions will ever be involved with chartering a club, and for many of our members asking someone to join is very hard. But every Lion in some way can help keep our members actively involved. It is important to welcome our members, value them, train them, encourage them, mentor them and more. There is an old saying: “People don’t care how much you know, until they know how much you care.” To reach our full potential, we have to give more effort in keeping our members. As your president, I have vowed to do all that I can to Strengthen the Pride. I know that I cannot do it alone, but together WE CAN. Joe Preston Lions Clubs International President A club in Pennsylvania made an effective brief video to attract new members. Watch the video at lionmagazine.org.
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