Hans Christian Andersen’s delightful tale “The Nightingale” tells the story of an ancient emperor who never left the walls of his kingdom. He only knew that which he saw and heard day after day within his confined world. One day, he heard a nightingale singing, and he became enamored with the little bird. Not knowing any better, the emperor assumed the bird only sang for him, and he was unwilling to share that song with others. Unlike the emperor, we, as Lions, need to share our “song” with others. Too often, we hear that Lions Clubs is the best-kept secret. We can’t move our organization forward if we don’t communicate our message of global service, thus increasing public awareness of who we are, what we do, and how others can be part of our global goodwill. With the advent of new media, there has never been a better time to explore inventive ways of communicating our message to the world. And with the new brand, our association has a universal message to share with others. We recently launched a new and improved Web site. With over a million visitors to our Web site each month, lionsclubs.org is quickly becoming the fastest means of communicating to members and non-members alike. Get familiar with the new Web site. There are now many tools available to you, such as new videos, public service announcements, a new Lions YouTube channel. Very soon, Web site templates will be available to clubs, districts and multiple districts. Explore the many options available –Facebook, blogs, online newsletters. We can establish links with the new generation, whose lives are digitally configured, only if we access them through the modes they find acceptable. We ought to communicate our success stories and arouse interest in others to join us. “LIONS IN SIGHT” shall be a special fortnight (11th to 24th January 2010) when Lions will be encouraged to move out of their dens to tell the world what they are doing. I have intentionally chosen this fortnight as a mark of respect to our founding father Melvin Jones whose birthday falls within this period. Above all, remember the nightingale doesn’t just sing for the emperor. The nightingale’s song is meant to be appreciated by all. Share our song, and share our message of global humanitarian goodwill with others. Move to increase public awareness.
Published by International Association of Lions Clubs . View All Articles.
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