The Global Membership Team (GMT), composed of 41 Lions from all seven constitutional areas of the world, is successfully proving that by thinking locally, LCI is increasing growth globally. Devising strategies that are geared towards a specific region is working. Membership is on the move. GMT members work with district/multiple district MERL teams to understand what works and what doesn’t work in their own constitutional areas. By having a fundamental knowledge of the areas they are serving, GMT members are already several steps ahead in seeking the best ways to promote Lions clubs. They’re sticking with what they know best to achieve the greatest gains possible. One successful example is the recent Tri-State Induction Day in Queens, New York, where Immediate Past International President Al Brandel personally inducted new members. Lions from Multiple District 16, New Jersey; Multiple District 20, New York and Bermuda, and MD 23, Connecticut, celebrated the induction of 300 new members—twice the number originally expected, points out GMT member Past International Director Scott Storms. He says the momentum is still being felt. “While the idea started small, it grew day by day, and serves as an example of what Lions can do when they work together. As a result of this day, Lions have a new sense of pride in being members, and several guests asked to become Lions as they returned home. Some of the new Lions were so moved by the ceremony that they asked to become more involved in their districts and clubs.” Around the world, the impact of attention and detail tailored to a particular region is resonating with Lions. In Europe, a GMT leader saw 13 Lions from five countries in his region establish a club extension program. In Latin America, three new and novel club extension models are being tested by Lions to determine which works best for members there. As a result, 31 new clubs have been chartered and it’s expected that by the end of the year there will be 125 more. New club growth is a fact in Australia, and in New Zealand. Lions there are using new club formation techniques to strengthen existing clubs. Lions clubs are on the move in every part of the world as the successful implementation of “made to order” membership drives takes hold in clubs and the communities they serve. Strategizing and keeping in close communication help GMT leaders facilitate workings within their regions. In turn, these leaders meet with the international president and the Membership Development Committee (MDC) chairperson. The key to making it work is that the leadership on all levels of Lions Clubs International keeps in touch. Leaders can fine-tune works in progress and maximize membership campaigns. By keeping in close contact from the start, they already know how successful a new initiative is in meeting goals. Lions are getting personal, and it’s working.
Published by International Association of Lions Clubs . View All Articles.