Ah, the club bulletin—that venerable, timehonored source of news and all things Lions. Long the playground for a good inside joke or quick turn of phrase, the club bulletin can also serve a vital role by informing members of the news, notes and happenings before, after and between meetings. A good bulletin informs and entertains. A bad one ends up in the trash, likely unopened and unread. Following are 10 tips for keeping your readers tuned in to your bulletin. 1. Proofread, Proofread, Proofread. Always check your bulletin for the little things. Proper spelling, punctuation and grammar are essential for effective communication. 2. The Five W’s. Answering the question of who, what, when, where and why is essential for providing detailed and accurate information. 3. Stay consistent. If your bulletin is published on the first of the month, keep it that way. Readers and contributors rely on this consistency. 4. Summarize. A full recount of the meeting minutes will only bore your readers to sleep. Isolate and report key information and happenings from your meetings. Keep your copy short and to the point. 5. Timeliness. What important event is coming up on your club’s calendar? Familiarize readers with the timelines for specific projects, as well as approaching deadlines. Some Lions have a tendency to procrastinate, so gentle reminders are never a bad thing. 6. Format for friendliness. Are points out of order? Are borders the same from one page to the next? A consistent club bulletin that appears “clean” to the reader’s eye is important. Be consistent in font usage and bullets, and make sure you’re using proper spacing. 7. Know who you’re sending to. A great bulletin without readers is like a great car without a driver. Make sure your mailing list is up-to-date and accurate, and keep several copies of each issue on hand for extra requests. 8. Follow up. Consider touching base with a person or group your club has recently helped, and include a blurb in your newsletter. Doing so will make club members feel the reward of helping others. 9. Give recognition. A Lion’s extra effort sometimes gets overlooked at power-packed meetings. Try to recognize a Lion in the bulletin when they go above and beyond the call. 10. Keep it clean. Everyone enjoys a good joke, but remember to keep it in good taste. Nothing’s funny when someone’s feelings are hurt.
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